It’s reality check time.

  • Do you have a clear action plan to make 2013 your best year… Or are you finding yourself unsure how to take your big vision and turn it into achievable, check-off-able step-by-step goals?
  • Are you overflowing with ideas for a new program, product, or service {that would finally allow you to serve more people}… Or do you feel overwhelmed and paralyzed at the idea of creating and launching something new?
  • Are you experiencing the ABUNDANCE {of time, energy, and money} you wished entrepreneurship would bring… Or are you experiencing the stress that comes from feeling trapped on the entrepreneurial wheel of managing all of the moving parts in your business?

No?

I hear ya’. Entrepreneurship is one of the most challenging {and rewarding} journeys you’ll ever experience. And too often, I see the most amazing, compassionate, brilliant entrepreneurs struggle because they try to do it all themselves and never reach out for support and guidance.

I know what you’re going through, attempting to bring together passion and prosperity with your conscious business,  a business that is a true reflection of YOU in all your genius, that serves a community you adore, that brings your message to the world.

It can seem like the only way to grow your business, the only way to be profitable is to “sell out”, with icky sales and marketing tactics or jumping on the latest business strategy that doesn’t feel right to you.

Not too long ago, there was a time when I was running a thriving and highly profitable small business consulting + financial planning practice. On the surface, things looked fantastic! I was making amazing money for a 20-something straight out of her MBA program… I was living in the posh Buckhead area of Altanta, I paid cash for a brand new 2007 Prius, and I was about to get married to my college sweetheart.

But inside, I was miserable. In an overly-competitive and aggressive office, I was simply not OK with the sleazy marketing and sales strategies we were taught. It just felt pushy and gross. Just not me at all. If I had to read through one more sales script or attend one more sales training, I was gonna lose it!

So I broke all the rules. I ignored everything I was told to do and re-designed my marketing and sales strategy to fit ME. I connected with other heart-centered, creative entrepreneurs and collaborated on new ways to create a community. I hosted amazingly fun events, like spa days and yoga mini-retreats, for my clients and their friends. I hosted regular free workshops at my favorite gourmet wine shop and local restaurants.

I was having a blast marketing my business! But the traditional business world wasn’t quite ready for it {in fact, I was getting physically sick from the anxiety and stress of that dog-eat-dog environment}. So I walked. In 2008, I turned in my resignation and jumped on my yoga mat.

Within a few months, the yogis in my community realized my experience in building heart-centered businesses. My teacher invited me to manage her yoga studio and within a few months, I had launched The Yogipreneur.

The Yogipreneur Mentorship Program brings my experience from the past 10 years of gettin’ under the hood of over 500+ businesses {ranging from financial planning to wineries to manufacturing to biotechnology to yoga}: preparing national award winning business plans, prepping for angel investment funding, creating promotional content, designing programs and services, and building my own businesses.

I’m bringing my left-brain pragmatism and right-brain creativity to the mix – an intensive mash-up of loving biz and marketing advice, laser-focused attention, and rapid-fire strategizing. We’ll work together over 6 months to bring your brilliance to the world!

“I’ve invested thousands of dollars into personal growth and coaching but it wasn’t until I started working with Racheal that I knew exactly what I was doing! Together we hit the nail on the head! I have a crystal clear vision of what my business is going to look like and HOW I was going to get there. If it wasn’t for our time together, I’d still be spinning trying to figure it all out.”

– Heather Chauvin {Owner of Happy Calm & Confident Kids, Windsor Ontario}


Our time together is completely tailored to help you gain momentum and confidence towards your highest vision for your business! We’ll jam on every aspect of your biz:

  • Business Model Breakdown – We’ll match up your dream lifestyle, your talents + divine gifts, and your business vision to carefully craft a business model that brings it all to life seamlessly.
  • Diving Deep into Your Divine Market – Those perfect-for-you clients who you adore working with, who feel more like friends who just happen to pay to hang out with you.
  • Designing Irresistible Offerings – The programs and services that are the perfect fit for your unique personality and the clients you want to serve.
  • Perfect for You Pricing – We’ll crunch the numbers to figure out exactly how to price your services + programs.
  • Lovely Launches – The idea of “launching” your program or service can be overwhelming… there are so many moving parts! Together we will create the launch strategy that feels like a celebration & begins to fill your offerings.
  • Mindful Marketing Mastery – Your marketing will be a true reflection of you, your brand, and your message. We’ll choose the strategies that fit YOU and build an action plan to fill up your programs and grow your community.
  • Delightful List Building – Building a list can seem like a massive task… so we’ll work with where you are & begin to build from there! An engaged list is the cornerstone of your business {and financial security}!
  • Digital Details – We’ll go through your website, email marketing, social media, and any other online marketing with a fine-tooth comb to ensure that every last detail authentically reflects you {and actually turns visitors into paying clients}.
“I decided to work with Racheal when I was ready to up-level my biz. I had a solid foundation, but I really wanted to streamline – making more space for both my business to grow and for me to have more time for my personal life. Since working with Racheal, my programs have filled, my mailing list has nearly doubled and (more importantly to me) I have a clear plan for the future. Less angst. More clarity. It doesn’t get much better than that!

– Anna Guest-Jelley {Owner of Curvy Yoga, Nashville Tennessee}

PLUS you’ll get access to the entire suite of Yogipreneur Online Trainings to upgrade your biz skills, including:

  • Comprehensive Conscious Business & Mindful Marketing Training
  • Over 150 hours of business consulting delivered via video & MP3
  • LIFETIME ACCESS to all annual program updates & upgrades
  • Built-in community through monthly Q&A calls & Facebook group

  • Laser-focused training on specific techy tools for marketing & growing your biz
  • Suite of Programs include: WordPress, Social Media, Video Marketing, Email Marketing, Blogging & Content Creation
  • On-demand video training that walks you step by step through each techy tool

“In this day and time when technology is shifting by the minute and marketing yourself is being impacted by each change, it’s important to know you have a resource that can get you on track and up to date with the latest marketing trends and business solutions. Creating systems that attract your target audience and help maintain your business so it runs smoothly is so important for solopreneurs that wear many hats. Racheal takes business and marketing complexities and turns them into simplified solutions that help you bring your offering forward into a thriving business.”

– Jessica Boylston-Fagonde {Owner of Brand Thyself, Charleston SC}

The 2013 Yogipreneur Mentorship is a 6-month 1×1 program for heart-centered entrepreneurs. We’re gonna laugh. We’re gonna swear. We’re gonna break a whole lotta “must-do” marketing rules. We’re gonna do things YOUR WAY.

  • Velocity Strategy Intensive {Valued at $1,000} – We’ll begin with a deep dive into your business. This 2 hour intensive is a lightening round 1×1 mastermind to take your biz from where it is NOW and plan out where you want it to be in 6-12 months.
  • 1×1 Strategy & Consulting Sessions {Valued at $6,000} – We’ll have 2 monthly sessions {via Skype or Go To Meeting} to support you every step of the journey in implementing your strategic business & marketing plan.
  • Direct Access to Racheal including 911 Backpocket Coaching Session {Valued at $6,000} – You’ll get direct text, voicemail + email access to Racheal between sessions, as well as an emergency Backpocket Coaching Session for Breakdown/Breakthroughs!
  • Professional Copy Critiques {Valued at $2,500} – Together we’ll go through your marketing materials with a fine-tooth comb, especially website copy, sales page copy, and crucial launch copywriting.
  • Website Optimization & Creative Direction {Valued at $5,000} – You’ll get a full website optimization plan 100% tailored to you, your brand, and your community to ensure that your site works 24-7 building your biz!
  • Suite of Yogipreneur On-Demand Trainings {Valued at $2000} – You’ll get full FOREVER access to ALL Yogipreneur On-Demand Trainings including Conscious Business Design + Techy Training!

With bebe #3 due on Valentines Day {it’s a boy!}, I’ve called in some of my favorite peeps to work with you while I take a 6-week maternity leave. You’ll have 3 unique 1×1 sessions to bring dramatic focus to your biz as well as email check-ins with me.

Brand Thyself with Jessica Boylston-Fagonde

Jess empowers and guides you to dig deep into the heart of your unique offering as a conscious entrepreneur. During a thought-provoking 2-hour 1×1 clarity session she’ll take you on an invaluable journey to uncover your greatest teaching assets, reveal your core message, embody your mission, and give you guidelines on writing an effective bio. Everything stems from this place of profound discovery — your voice, confidence, messaging, big ideas, and branding & marketing initiatives. This 2-hour process will give you a fresh perspective on who you are, what you have to offer, and how it’s uniquely different.


The Superluxe Naming Experience with Victoria Prozan McGlinn

The Superluxe Naming Experience is fueled by the confidence and passion you bring to the world through the work you do. We tap into that power, get crystal clear about what you want to say, then turn that clarity to branded language that tells a story, drawing your ideal clients to you.

After our time together, not only will you have red hot names, tag lines and other branded language that turns you on, you’ll have a structure and understanding of how all this language fits together so you can build on it, as your business grows in the future. You have something important to say to the world, I help you say it in the most effective way possible. Together, we make your work shine!


Systems are Sexy Intensive with Amber Kinney

Add Systems to Your Business To Get MORE Done In LESS Time with LESS Stress! In this 1×1 session with The Yogipreneur’s right-hand lady, you will start from the beginning and dive deep into systems for your business. From launches to customer service to setting up all the techy things in your biz, Amber will work with you to simplify & streamline the back-end of your business.

Total Yogipreneur Mentorship Value: $24,000

Total Yogipreneur Mentorship Investment: $5,000*

*Payment plans will be available – but, paying in full has its rewards. Namely: paying less.

Racheal is one of those crazy-productive powerhouse optimizer/organizer geniuses who knows how to boil everything down to a SYSTEM and get results.

– Kris Ward {Founder of Abundant Yogi, Charleston SC}

I’ve designed Yogipreneur Mentorship for business owners who are a lot like me:

  • Yogis, Creatives, Conscious Coaches, Holistic Healers, Wellness Warriors + Spiritual Gurus who are ready to serve more people {and know exactly how to ensure that you always have a steady stream of perfect-for-you clients}
  • Fiercely independent, do-it-yourself solo-preneurs who are ready to stop working so damn hard on marketing + sales with not much to show for your efforts {aka – you’re ready to turn your marketing into a 24-7 ATM that converts your message into awesome clients}
  • Smart entrepreneurs who want to ensure that every penny of your hard-earned money that is invested into your biz has a multiple and fast ROI {It’s all about the ROI!}
  • Action takers who are ready to roll up their sleeves, upgrade their biz + marketing skills, and implement like crazy to make a massive difference for their business for years to come {you’re ready to optimize & systematize & let your biz work FOR YOU!}
  • Existing business owners who already have revenue coming in the door and a foundation to work with!

Like all good things, Mentorship isn’t for everyone. You won’t get much out of it if:

  • You’re happy with your existing business model, programs, pricing, and marketing.
  • You don’t want to invest in your business right now {or investing will take food off the table}.
  • You’re not sure what your business is or you’re not even sure if you want to be an entrepreneur.
  • You’re not clear on what you LOVE to do or who you LOVE to work with.
  • You already know what to do; you just need motivation {in that case, I can recommend some amazing coach friends}.

Are you ready for an experience that provides real results for your life & business?

Then fill out your Yogipreneur Mentorship Application now. Once you submit your application, you’ll receive confirmation that we’ve received it. If you do not receive an email confirmation, write support at theyogipreneur dot com.

If you have any questions regarding the program or application, write support at theyogipreneur dot com.

I’m excited to review your application and to work with you personally.

With love and deep appreciation,

*I’m currently booked until April 2013 — fill out your application now to get on the Spring 2013 Wait List!

THE BIGGEST RESULT I had from working with Racheal was letting go of the guilt of all the stuff I SHOULD be doing and allowing me the space and support to be me.

“When I called Racheal I had just had my 2nd baby, lost the lease on my yoga studio, and was about to open in a new location while hosting classes in a number of satellite locations. I was overwhelmed and not feeling productive. I was unsure of what the yoga studio support and staff should look like, but I knew we needed a new website and had a million ideas for offerings that I could not focus on. Basically, I was not sleeping and was totally overwhelmed with my life.

Working with Racheal for 6 months helped me to get CLEAR on my time, my structure, and my path. She helped me put into place support staff so I could do my work effectively and move forward working ON my business not always IN my business. Racheal specifically helped me manage my time, encouraged me to set up my personal home office (instead of the dining room table), get CLEAR about who I want to work with and what I want to offer them. Rachel helped me with decisions for my new website, delegating to our manager and streamlining the offerings at Lil’ Omm.

It was awesome to have someone to flush out all my ideas with and move forward on the ones that made sense to my lifestyle right now. THE BIGGEST RESULT I had from working with Rachel was letting go of the guilt of all the stuff I SHOULD be doing and allowing me the space and support to be me. I highly recommend this program for someone who could use the support and accountability of working with someone so focused and determined to help you achieve all your dreams and goals. Rachel is so fabulous at ACTION and growth. She’s really able to sort out questions you have, create a plan so that you can have everything you want, and feel great about it.”

– Pleasance Siliki {Owner of Lil’ Omm Yoga, Washington DC}